The ideia of creating this brand came about at a difficult time in my life when I was diagnosed with a heart condition and had to stop doing something I loved and try to find motivation, something that would lift me out of my depression and make me feel happy. My life was very hectic and when I was admitted to a hospital bed the first words the doctor said to me were “from now on you're going to do everything slowly”, which gave rise to the name ALLSLOWLY and the sea turtle because it's a slow animal and because the sea is something I've always been connected to since I was born.

I created this brand with a specific goal, to show people that in life we can't control everything and there's no point in trying to control what we can't control and no matter how many obstacles apppearvin our lives, we can find something good, a different but happy path. Although I loved fashion and had a dream of one day owning a clothing brand, I'm sure the timing wouldn't have come true right now.

ALLSLOWLY is a registered trademark and at the moment customer service is in our physical store and online. The brand covers various fashion cultures such as streetwear, which includes surfing and skateboarding. In each region there is a different style, but our brand is inspired by a model that can please all fashion lovers.

What inspired me to create the brand was the fact that streetwear has not stopped growing in the world and the desire to create my own brand, the brand is especially inspired by the 90s where fashion and the urban environment was something spectacular and desirable to be seen.

The brand was founded in Lisbon, Portugal - 2023.

Martim Frutuoso

Walk Slowly but never backwards.